Mothic, 2024
Mothic is a research project, developing a brand identity around the moths. They are often underrated and even feared by humans because they are nocturnal creatures of grim colour palette. In this project I attempted to embrace their darkness and utilise it in the making of a brand celebrating their existance. I made the logotype, business cards, aimations and products (matchboxes, candes, capes) that such brand could have in stock. It is a homage to the beauty of these unique beings.